Introducing
KHOJ
A travel journal of luxury streetwear
Vasanta·वसन्त·དཔྱིད·2027
Chapter 01 · Kinnaur, Himachal Pradesh
Early deers · 15% offEvery brand begins as a story.
Ours begins in the mountains.
Chapter 01Himachal Pradesh
The journey
North to south.
One region at a time.
KHOJ is a journal in motion across India. Each chapter is one region, studied closely and released as a limited collection before the journey moves on. It begins at the top, in the high valleys of Kinnaur.
Khoj · खोज
Khoj
means search.
The modern consumer searches endlessly outward for a premium identity through foreign luxury houses, while the profound beauty hidden in their own roots goes unseen.
We reorient that search. Each chapter of KHOJ is one region of India, studied closely with the people who keep its craft alive, and translated into a limited collection of contemporary streetwear.
True luxury has always been right here at home.
The mark
Kasturi Mrig
The musk deer · Designed by Ritesh Banchhor
In Indian folklore the musk deer wanders the forest endlessly, captivated by a beautiful fragrance, unaware that the scent comes from its own body.
It is the brand in one image: to stop the external search and recognise that our own cultural heritage is the premium identity we have been looking for.
Photograph · Gurung Pratap · CC BY-SA 4.0
Chapter 01
Kinnara
New forms, old spirits.
Chapter one begins on the old Hindustan–Tibet road. Kinnaur’s everyday silhouettes, temple carving, woven borders and folklore, sampled into a premium streetwear vocabulary.
Hand-woven Kinnauri borders. Temple carving. The green of the Thepang. Everyday silhouettes from the high valleys, cut for the city below.
Studio · Work in progress
Sketches, Chapter 01
Nothing is finished. Motifs are drawn from temple carvings and woven borders, redrawn by hand, then reduced until only the principle remains. The collection arrives when it is ready.
Kinnaur, Himachal Pradesh · Field notes, 2026 · Photograph by Vansh Viren
We wear stories,
not just clothes.
Early deers
15% off
the launch.
Leave your email before Chapter 01 opens in Vasanta 2027. You receive a personal code for 15% off any piece in the launch collection, and you hear first about every chapter after it.
KHOJ · Vasanta·वसन्त·དཔྱིད·2027 · Limited. Nothing restocked.
Questions
- What is KHOJ?
- KHOJ is an Indian luxury streetwear label built as a travel journal. Each chapter is one region of India, studied closely with the people who keep its craft alive, then released as a limited collection. Khoj means search in Hindi.
- When does Chapter 01 launch?
- Chapter 01, Kinnaur in Himachal Pradesh, opens in Vasanta 2027, the spring of 2027. Early deers hear first.
- Who are the early deers?
- The early deers are the people who leave their email before launch. Each receives a personal code for 15% off any piece in the launch collection, sent the morning Chapter 01 opens.
- Will pieces be restocked?
- No. Every chapter is limited and nothing is restocked. When the journey moves to the next region, the chapter closes.
- Where does KHOJ ship?
- Across India and worldwide. Shipping is free on prepaid orders within India.